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ID Fund has a terrific logo but no brand identity. Using the ID Fund logo as the foundation FinMark created rules for font usage, a color palette, logo usage guide. ID Fund wanted their marketing materials to be created in MS Word and PPT so that ID Fund could make updates themselves.
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![](https://static.wixstatic.com/media/5dd542_8a561328d2bb40859ed80e1e9bae8b03~mv2.jpg/v1/fill/w_80,h_80,q_90/5dd542_8a561328d2bb40859ed80e1e9bae8b03~mv2.jpg)
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![](https://static.wixstatic.com/media/5dd542_cc9815b8a7ab41159ee8f69fa79651ac~mv2.jpg/v1/fill/w_80,h_80,q_90/5dd542_cc9815b8a7ab41159ee8f69fa79651ac~mv2.jpg)
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![](https://static.wixstatic.com/media/5dd542_2adf4b7418d8490aaaa1a41d03e4bd29~mv2.jpg/v1/fill/w_80,h_80,q_90/5dd542_2adf4b7418d8490aaaa1a41d03e4bd29~mv2.jpg)
![](https://static.wixstatic.com/media/5dd542_8b37267684a147a0a4bfb88b133979ea~mv2.jpg/v1/fill/w_80,h_80,q_90/5dd542_8b37267684a147a0a4bfb88b133979ea~mv2.jpg)
MARKETING COLLATERAL
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![](https://static.wixstatic.com/media/5dd542_c3dc6848da5e407692ff7cdbf6f0c418~mv2.png/v1/fit/w_320,h_427,q_90/5dd542_c3dc6848da5e407692ff7cdbf6f0c418~mv2.png)
![](https://static.wixstatic.com/media/5dd542_bb44021d14984dc4ab5f5c49a0be4bc7~mv2.png/v1/fit/w_320,h_427,q_90/5dd542_bb44021d14984dc4ab5f5c49a0be4bc7~mv2.png)
ID Fund
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